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Affinity Insurance Ltd. was created from the need of businesses to get adequate insurance coverage at a more affordable cost. The founding members of Affinity perceived that the commercial insurance industry was not responsive to this basic business necessity.
Through numerous meetings, consisting primarily of typical business owners, Affinity was formed in 1996. With the assistance of Captive Resource's experience in the formation and ongoing administration of off-shore insurance companies, the original members of Affinity sought to create a more customized, affordable insurance alternative. In forming Affinity, the goal of these business owners was to increase buying power and allow member companies many of the same advantages of control generally afforded to only the largest of companies.